Six phases · 2025 through 2028
Build the ledger. Then the network. Then the market.
Every phase adds one layer to the same system of record — ownership, then agreements, then the service economy that runs on top of it. Nothing here is a pivot; each stage makes the next one cheaper.
Phase 3Where we are today
144Cars under management
$27.2MValue managed
LiveiOS app on the App Store
The plan
Phase by phase.
Product scope through Phase 1 was built before any outside capital. Revenue targets assume the ~$20 blended monthly ARPU implied by our tier mix; capital lines show the round that funds each phase.
Phase 0Shipped
Design & build the MVP
Q3–Q4 2025Capital$150K pre-seed · raising nowCosts ~$150K
Revenue targetPre-revenueFree users only
Deliverables
Core web platform
User authentication
Membership sign-up and payments
Community features
Team
1–2 contract engineers1 designerFounder-led PM
Phase 1Shipped
Co-ownership model
Q1 2026Capital$300K seedCosts ~$300K
Revenue target~$5K MRR~250 paid members
Deliverables
Ownership contracts
Expense tracking and splitting
Vehicle co-ownership platform
Team
Backend engineerLegal support
Phase 2In progress
Soft launch & iteration
Q2 2026Capital~$250K bridge noteCosts ~$250K
Revenue target~$20K MRR~1,000 paid members
Deliverables
Closed beta, ~500 users
Real cars co-owned end to end
ClubSport perks — partner discounts and events
Team
Marketing / community managerCustomer support
Phase 3In progress
Scale + mobile app
Q3–Q4 2026Capital~$1M seed / seed+Costs ~$750K
Revenue target~$100K MRR~5,000 paid members · ~$1.2M ARR
Deliverables
iPhone app — live on the App Store
Polished co-ownership features
Enhanced platform capabilities
Team
Mobile dev teamMarketing expansion
Phase 4Planned
Service marketplace & platform maturity
2027Capital~$3M Series ACosts ~$2.5M
Revenue target~$300K MRR~15,000 paid members + marketplace fees
Deliverables
B2B partner finder fees on provider referrals
Expanded provider network and bidding
Cost-of-ownership analytics at scale
Team
Platform engineersPartnerships team
Phase 5Planned
US market expansion
2028+Capital~$5–7M Series BCosts ~$5M
Revenue target~$1M MRR~50,000 members · ~$12M ARR + platform fees
Deliverables
Expansion into major US car hubs
Miami, LA, New York, and Dallas presence
Regional operations
Team
Regional ops staffPartnerships
Trajectory
Break-even at ~5,000 members.
Subscription alone carries the platform to break-even in Phase 3. Everything after that — service marketplace fees, partner referrals, regional operations — lands on infrastructure that's already paid for.
Target MRR by phaseProjections at ~$20 blended monthly ARPU · pre-revenue today
$0
$5K
$20K
$100K
$300K
$1M
Phase 0Q3–Q4 '25
Phase 1Q1 '26
Phase 2Q2 '26
Phase 3Q3–Q4 '26
Phase 42027
Phase 52028+
~5,000Members to break-evenReached in Phase 3 on subscription revenue alone.
$100M+Platform GMV at scale$2–3M/year in fees on service transactions by Phase 5.
~$15MARR potential, 2028+~$12M subscription plus $2–3M in platform fees, across Miami, LA, New York, and Dallas.
Investment
We're raising for Phase 3.
A $150K pre-seed SAFE at a $3M post-money cap. The product is built and shipping — this round funds distribution, not development.